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Clay logo

Clay

verified 64d agoAI FEATURE
AI·0123 · sales · by Clay

Clay enriches lead lists from 100+ sources and uses AI to research accounts and write personalized outreach at scale.

Best for: Growth teams building enriched, personalized lists.

Strengths

  • 100+ data sources
  • AI research
  • Powerful

Watch-outs

  • Steep learning curve
  • Pricey

Honest pricing

Pricing model
PAID
Real cost, typical use
~$149 / mo
Cost to get listed here
Free · promoted from $49
Launched
2021·03

Is Clay worth it?

Clay launched in March 2021. It's built for growth teams building enriched, personalized lists. What it does best: 100+ data sources.

Budget about $149 a month if you use it like most people do. No free tier, so month one is your trial. The catch: steep learning curve.

We checked this listing 64d ago. Still weighing it up? Put Clay head to head with something else, or describe your task and let AI Match cut the field to three.

Common questions

How much does Clay cost?
About $149 a month in practice. That's the plan people actually land on, not the cheapest one on the pricing page.
Does Clay have a free tier?
No. Clay is paid-only, at roughly $149 a month for normal use.
What is Clay best for?
Growth teams building enriched, personalized lists. Clay enriches lead lists from 100+ sources and uses AI to research accounts and write personalized outreach at scale.
What are the downsides of Clay?
The ones we list: steep learning curve; pricey. None of them are dealbreakers by themselves. They're what people tend to run into a week or two after signing up.
What are the best alternatives to Clay?
Closest matches in the catalog: Apollo.io, Gong, Lavender. All priced the same way, so you can compare what they really cost rather than what they advertise.
Is the Clay listing up to date?
Last checked on 2026-07-21: price, features and the link out. Leave a listing longer than a week and it loses its verified badge until someone looks again.

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