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Apollo.io
verified 12d agoAI·0122 · sales · by Apollo.io · 212k saves
Apollo combines a huge B2B contact database with AI email writing, sequences, and a CRM to run outbound sales end to end.
Best for: Sales teams doing outbound prospecting.
Strengths
- Big contact database
- Sequences + CRM
- Free tier
Watch-outs
- Data accuracy varies
Honest pricing
- Pricing model
- FREEMIUM
- Real cost, typical use
- ~$49 / mo
- Cost to get listed here
- Free · promoted from $49
- Launched
- 2015·09
Is Apollo.io worth it?
Apollo.io launched in September 2015. It's built for sales teams doing outbound prospecting. What it does best: big contact database.
Budget about $49 a month if you use it like most people do. The free tier is real, so you can try it on your own work first. The catch: data accuracy varies.
We checked this listing 12d ago. Still weighing it up? Put Apollo.io head to head with something else, or describe your task and let AI Match cut the field to three.
Common questions
- How much does Apollo.io cost?
- About $49 a month in practice. That's the plan people actually land on, not the cheapest one on the pricing page.
- Does Apollo.io have a free tier?
- Yes, and it's a real one. You can do proper work on it before deciding whether the ~$49/mo plan earns its keep.
- What is Apollo.io best for?
- Sales teams doing outbound prospecting. Apollo combines a huge B2B contact database with AI email writing, sequences, and a CRM to run outbound sales end to end.
- What are the downsides of Apollo.io?
- The ones we list: data accuracy varies. None of them are dealbreakers by themselves. They're what people tend to run into a week or two after signing up.
- What are the best alternatives to Apollo.io?
- Closest matches in the catalog: Clay, Gong, Lavender. All priced the same way, so you can compare what they really cost rather than what they advertise.
- Is the Apollo.io listing up to date?
- Last checked on 2026-07-22: price, features and the link out. Leave a listing longer than a week and it loses its verified badge until someone looks again.