Semrush
verified 12h agoAI FEATURESemrush covers keyword research, rank tracking, site audits, backlinks, and competitor analysis, and has added AI visibility tracking so you can see how your brand shows up in ChatGPT, Perplexity, and Gemini answers.
Best for: Marketing teams that need one tool for SEO research and reporting.
Strengths
- Widest feature coverage in SEO
- Tracks AI-answer visibility, not just Google
- Limited free plan to try it
Watch-outs
- Expensive - $117+/mo billed annually
- Extra seats and add-ons cost more
Honest pricing
- Pricing model
- FREEMIUM
- Real cost, typical use
- ~$140 / mo
- Cost to get listed here
- Free · promoted from $49
- Launched
- 2008·01
Is Semrush worth it?
Semrush launched in January 2008. It's built for marketing teams that need one tool for SEO research and reporting. What it does best: widest feature coverage in SEO.
Budget about $140 a month if you use it like most people do. The free tier is real, so you can try it on your own work first. The catch: expensive - $117+/mo billed annually.
We checked this listing 12h ago. Still weighing it up? Put Semrush head to head with something else, or describe your task and let AI Match cut the field to three.
Common questions
- How much does Semrush cost?
- About $140 a month in practice. That's the plan people actually land on, not the cheapest one on the pricing page.
- Does Semrush have a free tier?
- Yes, and it's a real one. You can do proper work on it before deciding whether the ~$140/mo plan earns its keep.
- What is Semrush best for?
- Marketing teams that need one tool for SEO research and reporting. Semrush covers keyword research, rank tracking, site audits, backlinks, and competitor analysis, and has added AI visibility tracking so you can see how your brand shows up in ChatGPT, Perplexity, and Gemini answers.
- What are the downsides of Semrush?
- The ones we list: expensive - $117+/mo billed annually; extra seats and add-ons cost more. None of them are dealbreakers by themselves. They're what people tend to run into a week or two after signing up.
- What are the best alternatives to Semrush?
- Closest matches in the catalog: Surfer SEO, AdCreative.ai, OpusClip. All priced the same way, so you can compare what they really cost rather than what they advertise.
- Is the Semrush listing up to date?
- Last checked on 2026-08-06: price, features and the link out. Leave a listing longer than a week and it loses its verified badge until someone looks again.
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